Gym Membership Software Helps You Retain Members by Identifying and Tracking Procrastinators

Delay is the hidden animal that thwarts the best plans and intentions in all aspects of life. We are well into the new year and no doubt the delay will keep many of your members away from your gym and from keeping their New Year's resolutions. While most attribute the delay to laziness, blogger David McRaney combines the delay with the inability to resist impulses (presumably negative) and to think about a decision or process. This theory can be applied directly to your gym. With your gym membership software, you can effectively prevent members from falling into negative impulses and staying on track to achieve your fitness goals.

Find a way to energize and engage members

Procrastinators are not necessarily lazy. Procrastination is merely the inability to resist the impulses that prevent the fulfillment of a particular obligation or purpose. As a gym owner or manager, you need to know how to prevent people from shifting their daily workouts and getting them to your facility. Most new (and even current) members start the year with the goal of getting better and exercising more. Their facilities have seen an increase in the number of members, equipment waiting lists and crowded dressing rooms. However, the check-in percentage of members decreases as the year progresses. Many members will confirm that life was just too busy and that the day did not have enough time to fit into a workout. Her impulse was to postpone training rather than something deemed important or enjoyable.

Use the membership software to track habits

It is your responsibility as a gym owner or manager to help your members overcome their tendency to hesitate, get them excited about training, and bring them back to the gym. Your gym management software is an effective tool for preventing members from getting delayed. Gym software can be used to track member user habits and identify members whose check-ins have been delayed. It can also show you how the membership responds to promotions so you can take action accordingly.

Spice up your membership package

Procrastination is also attributed to a lack of motivation. You should consider other value-added services that you can include in your membership packages to motivate and hold members accountable, including goal evaluation programs and a group exercise program. The gym software is an effective tool for tracking usage and feedback from these services.

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