Train Your Brain With a New Market Based on Latest Brain Health and Fitness Research

A number of recent reports on brain fitness and "brain training" reflect an increased interest in natural, non-drug interventions to keep our brains sharp in old age. This interest is very timely given the aging population, increasing Alzheimer's disease and skyrocketing health care costs that are more focused than ever on prevention and lifestyle changes.

Last Tuesday, the MIT Club in Northern California, the American Society on Aging and SmartSilvers sponsored an event in the emerging market for brain development software: Building a Better Brain to explore the reality and myths of this rapidly growing area of ​​growth. I had the opportunity for the panel to provide an overview of the market status of the Brain Fitness software.

Why do we talk about this field? First of all, more and more companies are achieving significant commercial success in conditioning "brain training". One example is Nintendo's line of games such as Brain Age and Brain Training, which, despite limited scientific support, have produced more than 15 million units worldwide since 2005. Less visible are a number of companies and scientists working together to bring products. Market with stronger clinical validation. We estimate that the US market was $ 225 million in 2007 (compared to $ 100 million in 2005). While K12 Education is the main segment, adult consumers are responsible for most of this growth: we estimate that the consumer segment grew from a few million in 2005 to $ 80 million in 2007.

Who bought this product? Yes, of course, many adults over 50 who want to protect their memories are among the pioneers. 78 million baby boomers are interested in trying a new approach. More and more nursing homes and nursing homes are offering residents programs to develop the physical and social activities they normally do. And we must not forget K12 education: some brain fitness software has shown that it can help children with dyslexia and related problems.

Is there a science behind this claim? Does this product work? That depends on how we define "work". If "working" after a few weeks of systematic "brain training" means short-term increases that can be quantified to improve certain cognitive skills, the answer is that a number of programs seem to succeed. On the other hand, if "work" means measurable long-term benefits, such as better overall brain health with age or a lower incidence of Alzheimer's symptoms, the answer shows indirect evidence, but it is still too early. to say.

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