Why You Can't Rely on Software Alone for Email Marketing

We talk to people every day who start an email newsletter program. They have come to the conclusion that an electronic newsletter will be an integral part of their marketing mix. These companies realized that constant customer contact and valuable information for potential customers would improve their overall marketing strategy. That was the easy part - how are you going to implement it now?

Many of them struggle with a specific question: "Should I completely outsource our newsletter or use one of the available software options myself?"

Do-it-yourself email newsletter companies will try to convince you with their promises of ease of use and low cost. Both properties are undoubtedly very important.

However, when you start your email newsletter program, you base your decision for a full service solution or DIY software on three criteria:

1. Is your newsletter consistently written and produced?

2. Do you have the time to devote yourself to the process?

3. Are you getting the most out of your investment?

To get the results you want, you have to answer these questions realistically - and be very honest. Do you really have at least 20 hours to devote yourself to each newsletter? And are you really ready for poor results due to email deliverability issues?

Too often, the DIY email software goes towards gym membership. You know movement - enthusiastic and motivated people register for fitness clubs in January. Your engagement starts strong and after a few weeks your engagement wears off: tasks increase, projects require attention, and suddenly there is no more time to fit into a session. Education.

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