Automated Lead Management Is Now A Core Business
With the Internet as an important medium for lead generation, automated lead management and tracking has become a common process for small and medium businesses. In the past, most companies tracked leads with intensive manual processes and tools such as Excel spreadsheets, Access databases, Outlook, or other locally installed contact management software.
Why lead management?
When lead volume is low, business owners and salespeople can easily track leads without automation. The cost of lead generation was also relatively low. The yellow pages, newspapers and local radio, for example, are staples in small business advertisements.
After the consumer market has changed dramatically, traditional advertising and marketing methods are rapidly losing importance.
Small businesses and professional service providers such as contractors, real estate agents / brokers, mortgage brokers, insurers, franchisees, spas, dentists and more are turning to digital marketing and advertising. Buying internet leads is a common practice among them.
Internet and social media as the main sources
A large number of leads come from internet search engines such as Google and Bing, either directly through their own websites or through independent third-party lead generation and sales companies. Social media tools such as Facebook, Twitter and blogs are attracting more and more consumers to the internet to research and buy products and services online. These online leads cost a lot of money. If leads are not managed, tracked and followed up quickly, a lot of money can be wasted in a short amount of time.
Automated Lead Management Process
Automating lead management (also called case management) starts with capturing leads directly from website forms (also known as landing pages) or lead distribution and publishing systems used by salespeople. in your mind.
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