Gym Membership Software Helps You Retain Members by Identifying and Tracking Procrastinators

 Procrastination is the hidden beast that thwarts the best plans and intentions in all aspects of life. We are well into the New Year and no doubt procrastination will keep many of your members from going to your gym and keeping their New Year's resolutions. While most attribute procrastination to laziness, blogger David McRaney links procrastination to the inability to resist impulses (presumably negative) and think about a decision or process. This theory is directly applicable to your gym. By leveraging your gym membership software, you can effectively prevent members from giving in to negative impulses and stay on track to reach their fitness goals.

Find a way to keep members energized and engaged

People who procrastinate aren't necessarily lazy. Procrastination is merely the inability to resist the impulses that prevent the fulfillment of a set obligations or goals. As a gym owner or manager, you need to know how to prevent people from delaying their daily exercise routine and how to energize them to get to your gym. Most new (and even current) members enter the new year with a determination to get healthy and exercise more. Your facilities are seeing an increase in memberships, an equipment waiting list and crowded locker rooms; however, as the year goes on, check-in rates for members drop. Many members will confirm that life just got too busy and there wasn't enough time in the day to fit into a workout. Their impulse was to stop exercising instead of doing something considered more important or satisfying.

Use membership software to track habits

As a gym owner or manager, it is your responsibility to help your members overcome their tendency to procrastinate, get them excited about exercising, and get them back in the gym. Your gym management software is an effective tool to avoid member procrastination. Gym management software can be used to track the habits of membership users and identify members whose check-ins are lagging. It can also show you how the membership responds to promotions so you can take action accordingly.

Give your membership package an extra dimension

Procrastination is also attributed to a lack of motivation. You should think about other value-added services you can include in your membership packages to keep members motivated and accountable, including goal review programs and a series of group exercises. Gym management software is an effective tool to track usage and feedback from these services.

https://meridian-fitness.blogspot.com/2020/09/look-for-when-buying-multi-gym.html

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